Those wishing to sign up for the digital passport may visit the Beef Council’s BeefLovingTexans.com website and sign up for free; no app is required.There’s also an Ultimate Beef Trail passport, which listed some of our tried-and-true favorites around the region. Other regional passes include a Central Texas BBQ Trail, Surf and Turf Gulf Coast Adventure, South Texas Tex-Mex Trail, a Houston Burger Blitz and the Dallas-FortWorth SteakTrail. Beef LovingTexans is the consumer-facing brand of the Texas Beef Council (TBC), a non-profit organization funded byTexas farmers and ranchers through the national Beef Checkoff program and the Texas state Beef Checkoff program. The Texas Beef Council (TBC) is a non-profit organization funded by Texas farmers and ranchers through the national Beef Checkoff program and the Texas state Beef Checkoff program. Checkoff dollars are used to increase domestic and/or international demand for beef through programs of promotion, research and education. The organization is directed by a 20-member board of cattlemen, representing the state’s 149,000 beef farmers and ranchers. More information can be found at BeefLovingTexans.com.
THE ULTIMATE BEEF TRAIL PASSPORT RUNS THROUGH DECEMBER 31, 2025
